Deirdre leads New Business with DAN Dublin.
Deirdre is CEO of Cawley Nea\TBWA, the home of DAN Dublin. She joined the agency in 2009, initially as Technical Director. Formally trained as a developer, Deirdre’s career took a few detours into the dotcom bubble and financial services sector, in San Francisco and Boston, before settling into advertising in Dublin. She took up the position of Managing Director of Agency.com in 2010 where she helped clients genuinely grow their brand through digital channels. In this role, she helped launch numerous firsts in the Irish marketplace – including Ireland’s first Augmented Reality Game for Audi and Ireland’s first ‘online only’ National Lottery game.
In 2011, Deirdre became Managing Director of Cawley Nea\TBWA, and although her head has been turned by TV ads, her heart still remains in technology. Her passion for creativity through super-charged data is what keeps her coming to work each day. With the launch of DAN Dublin, Deirdre will continue to drive the group’s digital offering through innovation, while also ensuring Cawley Nea\TBWA remains at the top of their digital game.
In a career that has spanned over two decades, Deirdre’s unique understanding of the communications process, coupled with her ability to think strategically and execute at all levels, has seen her manage campaigns across most major categories and brands, including Electric Ireland, ESB, Bank of Ireland, HSE, Dunnes Stores, and McDonald’s. As CEO, Deirdre has an innovative and intuitive mix of executive talent unique to this industry.