Head of Strategy & Innovation
Jan leads strategy and innovation in DAN Dublin.
Jan joined Cawley Nea\TBWA in 2014 as Strategy Director. Jan is that rare dualist in the strategy discipline with extensive brand and digital planning experience, both agency and client side. He leads the integrated insights and strategic planning group in a way consistent with DAN’s goal of bringing a strong analytical foundation to uncover fresh and innovative insights, strategic business opportunities and inspiring creative ideas.
Having worked over 15 years in London and in the Middle East across strategic marketing, branding, planning and digital projects for brands such as Mercedes-Benz, Red Bull, PWC, Chevrolet, Haribo, PepsiCo., Nestlé, since his move to Ireland Jan has developed a new innovative digital banking concept for Bank of Ireland, an award-winning Fáilte Ireland digital content publishing model, a digital strategy for Guinness Western Europe, a mobile-driven direct marketing strategy for L’Oreal UK (DMA 2013, Best Mobile App) as well as the social-commerce strategy for Brown Thomas. Other Irish clients include Vodafone, Carlsberg, McDonald’s and BMW. Most recently he’s lead the B2B platform roll-out for Dublin Airport and also the Electric Ireland digital strategy implementation on behalf of the agency.
In DAN, Jan will bring our clients' thinking further by building competitive advantage through functional integration between brand, services, products, digital opportunities & ecosystems, social media, multi-screening and audience experience navigation.