Johan leads TBWA\Digital Arts Network in Dublin, part of the global TBWA\ Digital Arts Network, TBWA\’s branded digital capability that encompasses over 1,000 Digital Specialists.

Johan started out his digital journey in R&D at the Royal Institute of Technology in Sweden almost two decades ago, where he designed and developed global collaboration and education on-demand platforms.

Human Computer Interaction (HCI) and Usability Engineering have from the early days been integral parts of his approach, which has had a strong influence on Johan‘s passion to create innovative, digital solutions where the resulting experiences serve the needs of the audience and meet the business objectives for that audience.

Johan has over the past 18 years contributed to this space in online industries across Europe and the United States, from his own consulting start-up in Austria to the world‘s largest online gaming company.

He joined TBWA, having created award-winning innovative, digital solutions for brands like Heineken, Dell, Danone, PepsiCo, Sol, SPAR, and Sony PlayStation. Since joining TBWA, Johan has worked with clients such as BMW, Bank of Ireland, McDonald‘s, Electric Ireland, MINI, Dublin Airport Authority, Etihad, GSK, and The Irish Times.

Johan is passionate about creating digital and integrated solutions that works in equally elegant ways for both the client and their customers.