Head of DAN Dublin
Johan leads TBWA\Digital Arts Network in Dublin, part of the global TBWA\ Digital Arts Network, TBWA\’s branded digital
capability that encompasses over 1,000 Digital Specialists.
Johan started out his digital
journey in R&D at the Royal Institute of Technology in Sweden almost two decades ago,
where he designed and developed global collaboration and education
Human Computer Interaction (HCI) and Usability
Engineering have from the early days been integral parts of his approach, which has had a strong influence on Johan‘s
passion to create innovative, digital solutions where the resulting
experiences serve the needs of the audience and meet the business
objectives for that audience.
Johan has over the past 18 years
contributed to this space in online industries across Europe and the
United States, from his own consulting start-up
in Austria to the world‘s largest online gaming company.
He joined TBWA, having created award-winning innovative, digital
solutions for brands like Heineken, Dell, Danone, PepsiCo, Sol,
SPAR, and Sony PlayStation. Since joining TBWA, Johan has worked with
clients such as BMW, Bank of Ireland, McDonald‘s, Electric Ireland,
MINI, Dublin Airport Authority, Etihad, GSK, and The Irish Times.
Johan is passionate about creating digital and integrated solutions that works in equally elegant ways for both the client and their customers.